How to Register a Trademark

There are many reasons to register a trademark for your business. Any thing that helps to describe your company's product, services or image should be very important and therefore protected.

Your company's images are an intricate part of advertising and recognition. Losing these images because of trademark infringement can be devastating to a company. Imagine the confusion among your clients if you had to change your image; or the advertising nightmare of re-establishing a brand new image to potential clients.

No matter how you look at it, trademark registration is a very important step in securing your company's image. Here are the basics on how trademark registration works.

One of the first steps to register a trademark is to ensure that you haven't chosen a logo, name or slogan that is already taken and registered. You will have to do an extensive search to ensure that your intellectual property to be registered is unique.

After making sure that there aren't any conflicts, you will enter into the process of a trademark applicaion.  This application will ask the basics of your company including address and contact information. It also requires you to describe the type of business, what products or services you sell, etc.

Because the process required to register a trademark from application to approval can be long and difficult, many businesses get help from experts. These trademark service professionals can do more advanced conflict searches and help you through the application process so you can focus on your business.

This service is great for new businesses as well as companies that are attempting to register a trademark during busy times. Because it can be time consuming to register a trademark, it may be worthwhile to ask for assistance.

No matter how you register your trademark, don't wait too long. If your search uncovers a company that is using the same name, logo or slogan that is already registered you will have to change yours.

Not searching for conflicts in your company's images can cause even more problems. If you don't bother to search and unintentionally use another company's trademarked name you could face charges of trademark infringement.

Don't wait until potential problems arise. As soon as you have established a name, slogan or logo that you want to represent your business you should begin the process to register a trademark.

Because the process can be time-consuming and lengthy, you may want to enlist experienced assistance to get you through it quickly and efficiently so you can focus on your business while your trademark is secured.

By: Wendy Moyer 

Protect your business name and logo Prevent others from damaging your brand Requires use in commerce		Secure ownership with U.S. Patent Office Prevent unauthorized use or manufacturing Offered for both utility and design inventions		Protect your original creative work Prevent unauthorized reproduction Does not require use in commerce
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